A bit of history
THE YEAR 1926
The history of the “Dorfplatzl” dates back to 1926, when Alois Gredler and his father set up the so-called “Bormerloden”, a general store. They also had several rental apartments in the house next door. During Alois’ military service, his mother took over the reins of the business. In 1948, Alois married his wife Hildegard, who was still a familiar face within the family business until 2010.
In 1954, Alois founded the Spar Tirol with 8 other founding families. In no time at all, the grocery store was extended and converted to self-service, which was very much a novelty back then. This phase also saw the first guest rooms being rented out. At that time, our guests mainly came to the beautiful Tux high valley to escape the summer heat. When it was taken over by the son Oswald in 1976, the Dorfplatzl adopted its current name and the diverse services for which it is appreciated by our guests today. One of the first initiatives was to install a wood chip heating system. The business was tirelessly extended and upgraded up until 1987 with the development of a self-catering apartment-hotel. The concept of holiday apartments, rooms, pizzeria, Spar supermarket and ski rental proved a winner, encouraging us to enhance these various services on a regular basis to keep up the high level of quality to which we aspire.
THE DORFPLATZL TODAY
In line with our motto “simple and stress-free”, since 2003, our ski rental service also offers the possibility of booking skiing lessons at a special rate, and you can even buy your ski passes from us directly. In 2008, the part of our hotel built in 1976 was completely renovated. We took the fantastic feedback we received about the harmonious furnishings and large bathrooms as a sign that we were on the right path. In 2010, we modernised the entrance area of our Spar grocery store and invested in heat recovery systems that cut down drastically on the consumption of natural resources.
The next milestone followed in 2016: Our supermarket was completely refurbished and opened in August 2016 as the miniM supermarket operated by the MPreis retail chain. Since then it offers a modern shopping experience, with fresh bread and pastries, as well as much longer opening times for guests and locals. Only a year later, in the summer of 2017, we demolished our neighbouring house Dorfhütte, paving the way for an extension to our apartment hotel. This has allowed us to create technical and storage rooms, the new kitchen for our pizzeria, a cosy lounge for our hard-working staff and extensions to the rooms and apartments. The result was 7 new and converted apartments with modern bathrooms, cosy living areas and kitchens with all mod-cons. All our existing rooms and apartments have also been fitted with comfortable box-spring beds, the latest Samsung Smart TVs and balconies. We have also created 11 convenient new parking spaces right in front of the hotel. Last autumn, the new reception with its welcoming reception desk and the new and enlarged Pizzeria Platzl were renovated in only 6 weeks. We take pride in the tried and tested quality and freshness of our pizzas and pastas, at the same time adding a new restaurant experience in the Platzl.